Hilla Kalo Peled

Show Me the Money: The Scientific Art of Measuring Data Science Contribution in a KPI-Oriented Business Organization
Hila Peled


Hila has been a data science leader for 8 years and has led data science groups in different companies. She made her trademark by connecting DS techniques into clear measurable value. She started her journey in the academy with an extremely interesting thesis about distributed algorithms and realized the gap between DS value and its measurable recognition within KPI oriented business.


In an era of AI explosion, it has long been understood that every organization has to build AI applications and invest resources in data science teams, but many DS departments still struggle to translate the value and contribution they bring in dollar value. This is due to the complexity of the solutions and the lack of interest from business stakeholders in scientific measurements such as recall and precision. In this talk, I will introduce the algorithms we use for accurate fraud detection, which are the essence of our organization, and how we transformed the conversation from a “nice to have” department that maintains business’ core technology into a leading department in our company that owns one of its top KPIs reported to the street. I will share our visionary ML platform, describe the pipeline for our models, and introduce our multiple measurements that are communicated to the CEO on a weekly basis.


8:45 Reception
9:30 Opening remarks by WiDS TLV ambassadors Noah Eyal Altman, Or Basson, and Nitzan Gado
9:45 Dr. Aya Soffer, IBM: "Putting Generative AI to Work: What Have We Learned So Far?"
10:15 Prof. Reut Tsarfaty, Bar-llan University: "Will Hebrew Speakers Be Able to Use Generative AI in Their Native Tongue?"
10:45 Break
11:00 Lightning talks
12:20 Lunch & poster session
13:20 Roundtable session & poster session
14:05 Roundtable closing
14:20 Break
14:30 Dr. Orna Amir & Hila Kantor, Google: "A User-Centric Framework for Quantifying Notification Harm"
14:50 Naomi Ken Korem, Lightricks: "Mastering the Art of Generative Models: Training and Controlling Text-to-Video Models"
15:10 Dr. Yael Mathov, Intuit: "Surviving the AI-pocalypse: Your Guide to LLM Security"
15:30 Closing remarks
15:40 The end

WiDS TLV important update

Dear WiDS TLV attendees,

In light of recent developments, we regret to inform you that the WIDS TLV 2024 event scheduled for tomorrow has been postponed to June 3rd, 2024. We apologize for this last-minute change and look forward to seeing all of you on June 3rd.