Noa Barbiro

Microsoft
Agentic Memory & Context Engineering: Rethinking Personalization for AI

Abstract

As LLMs become increasingly capable, a core limitation is no longer raw intelligence, but how systems decide what information to use, retain, and forget over time. In real‑world settings, especially knowledge‑intensive work, AI must operate across extended interactions, evolving goals, and heterogeneous data sources. Simply increasing context windows or replaying full histories is neither scalable nor reliable.

This shift has brought memory and context engineering to the forefront of modern AI system design and key driver for personalization. Rather than treating context as a static prompt or memory as a passive log, emerging agentic systems actively manage what information persists, what is retrieved on demand, and how past interactions shape future reasoning. These design choices have profound implications for response quality, reliability, bias, interpretability, and user trust.
This roundtable will explore how agentic memory and context selection are reshaping the way we build, evaluate, and reason about intelligent systems, with a focus on principles that generalize across domains, organizations, and platforms.

Key Questions for Roundtable Discussion-

Participants will be invited to discuss and debate questions such as:
* What does it mean for an AI system to “remember” responsibly? How should systems balance persistence, relevance, freshness, and forgetting?

*Context as a scarce resource: How do we decide what information is worth injecting into a model at a given moment, and what should stay latent or external?

* Agentic vs. static memory: When should systems actively update or restructure memory versus relying on fixed retrieval pipelines?

* Data science & evaluation implications: How do memory and context decisions affect evaluation, bias amplification, error compounding, and longitudinal performance?

* Measurement & accountability: What metrics or evaluation frameworks help us understand whether memory is helping or degrading response quality over time?

Bio

Noa Barbiro is a Principal PM Manager at Microsoft, leading AI product teams for Memory, Search, and Recommendations in Microsoft 365 Copilot. She focuses on personalization, agentic context engineering, and response quality for LLM-based systems, rethinking user experience through evaluation, experimentation, and human-in-the-loop workflows that power AI assistants at enterprise scale.
Previously, Noa led applied ML and AI product teams at Booking.com, shipping global-scale consumer products in personalization, ranking, computer vision, NLP, and voice experiences. She started her career as a software engineer and engineering manager.
In addition, Noa is an active speaker at tech conferences worldwide, including Women in Data Science, We Are Developers, ProductX, and SheCodes. She has led the mentorship program at LeadWith – Women Leading Tech

Agenda

08:45

Reception & gathering

09:30

Opening remarks by WiDS TLV ambassadors

09:45

Keynote session: Prof. Michal Rosen Zvi

10:15

Keynote session: Hadas Grossmon Ella

10:45

Poster pitches

10:55

Break

11:10

Lightning talks session

12:45

Lunch & poster session

13:30

Roundtable session & poster session

14:20

Roundtable closing

14:30

Talk by Hila Paz

14:50

Talk by Dr. Moran Mizrahi

15:15

Closing remarks

15:30

End