As LLMs become increasingly capable, a core limitation is no longer raw intelligence, but how systems decide what information to use, retain, and forget over time. In real‑world settings, especially knowledge‑intensive work, AI must operate across extended interactions, evolving goals, and heterogeneous data sources. Simply increasing context windows or replaying full histories is neither scalable nor reliable.
This shift has brought memory and context engineering to the forefront of modern AI system design and key driver for personalization. Rather than treating context as a static prompt or memory as a passive log, emerging agentic systems actively manage what information persists, what is retrieved on demand, and how past interactions shape future reasoning. These design choices have profound implications for response quality, reliability, bias, interpretability, and user trust.
This roundtable will explore how agentic memory and context selection are reshaping the way we build, evaluate, and reason about intelligent systems, with a focus on principles that generalize across domains, organizations, and platforms.
Key Questions for Roundtable Discussion-
Participants will be invited to discuss and debate questions such as:
* What does it mean for an AI system to “remember” responsibly? How should systems balance persistence, relevance, freshness, and forgetting?
*Context as a scarce resource: How do we decide what information is worth injecting into a model at a given moment, and what should stay latent or external?
* Agentic vs. static memory: When should systems actively update or restructure memory versus relying on fixed retrieval pipelines?
* Data science & evaluation implications: How do memory and context decisions affect evaluation, bias amplification, error compounding, and longitudinal performance?
* Measurement & accountability: What metrics or evaluation frameworks help us understand whether memory is helping or degrading response quality over time?
Noa Barbiro is a Principal PM Manager at Microsoft, leading AI product teams for Memory, Search, and Recommendations in Microsoft 365 Copilot. She focuses on personalization, agentic context engineering, and response quality for LLM-based systems, rethinking user experience through evaluation, experimentation, and human-in-the-loop workflows that power AI assistants at enterprise scale.
Previously, Noa led applied ML and AI product teams at Booking.com, shipping global-scale consumer products in personalization, ranking, computer vision, NLP, and voice experiences. She started her career as a software engineer and engineering manager.
In addition, Noa is an active speaker at tech conferences worldwide, including Women in Data Science, We Are Developers, ProductX, and SheCodes. She has led the mentorship program at LeadWith – Women Leading Tech
Keynote session: Hadas Grossmon Ella
Break
Lightning talks session
Roundtable closing
Talk by Hila Paz
Talk by Dr. Moran Mizrahi
Closing remarks
End
Reception
Opening remarks by WiDS TLV ambassadors
Dr. Mor Geva , Tel Aviv University: “MRI for Large Language Models: Mechanistic Interpretability from Neurons to Attention Heads”
Panel: “Pioneering Progress: a strategic look at the GenAI revolution and the new role of data scientists“ Shani Gershtein, Melingo | Mirit Elyada Bar, Intuit | Dr. Asi Messica, Lightricks Moderated by Nitzan Gado, Intuit
Poster pitches
Break
Lightning talks session
Lunch & poster session
Roundtable session & poster session
Roundtable closing
Shunit Agmon, Technion: “Bridging the Gender Gap in Clinical AI: Temporal Adaptation with TeDi-BERT”
Shaked Naor Hoffmann, Apartment List: “Building Generative AI Agents for Production: Turning Ideas into Real-World Applications”
Closing remarks
The end