Menu
Shira is a product leader with over 13 years of experience, specializing in artificial intelligence. She is active in promoting women in the tech world and gender equality. For years, she has led product teams in the field of AI at Microsoft, working on various products from innovation projects to AI solutions in Office365. In the past year, she has established a product management school and also lectures on AI tools. Additionally, she hosts the podcast “The Product Next Door” (mostly Hebrew) which explores various product management roles. In the realm of gender equality, she is a co-founder of the LeadWith organization, promoting women in tech.
Would you trust a new AI product to make critical decisions in your daily life? How about driving your kids to school?
Building an AI product isn’t just about the smart technology – it’s about earning trust. If we don’t get trust right, users will leave, maybe for good.
In this session, we’ll talk about how trust is gained and lost, how initial failures can impact long-term trust, the importance of clear communication to users about the system’s capabilities, and the balance between automation and user control. We’ll look at real-world examples and discuss the UX and Product principles for creating a successful AI product.
| 8:45 | Reception |
|---|---|
| 9:30 | Opening remarks by WiDS TLV ambassadors Noah Eyal Altman, Or Basson, and Nitzan Gado |
| 9:45 | Dr. Aya Soffer, IBM: "Putting Generative AI to Work: What Have We Learned So Far?" |
| 10:15 | Prof. Reut Tsarfaty, Bar-llan University: "Will Hebrew Speakers Be Able to Use Generative AI in Their Native Tongue?" |
| 10:45 | Poster Pitches |
| 10:55 | Break |
| 11:10 | Lightning talks |
| 12:30 | Lunch & poster session |
|---|---|
| 13:30 | Roundtable session & poster session |
| 14:15 | Roundtable closing |
| 14:30 | Break |
| 14:40 | Naomi Ken Korem, Lightricks: "Mastering the Art of Generative Models: Training and Controlling Text-to-Video Models" |
| 15:00 | Dr. Yael Mathov, Intuit: "Surviving the AI-pocalypse: Your Guide to LLM Security" |
| 15:20 | Closing remarks |
| 15:30 | The end |
WiDS Tel Aviv is an independent event that is organized by Intuit’s WiDS TLV ambassadors as part of the annual WiDS Worldwide conference, the WiDS Datathon, and an estimated 200 WiDS Regional Events worldwide. Everyone is invited to attend all WiDS conference and WiDS Datathon Workshop events which feature outstanding women doing outstanding work.
© 2018-2024 WiDS TLV – Intuit. All rights reserved.
Scotty – By Nir Azoulay
Design: Sharon Geva
