Shira Weinberg Harel

AI for the Masses: Building AI Products that Users Trust


Shira is a product leader with over 13 years of experience, specializing in artificial intelligence. She is active in promoting women in the tech world and gender equality. For years, she has led product teams in the field of AI at Microsoft, working on various products from innovation projects to AI solutions in Office365. In the past year, she has established a product management school and also lectures on AI tools. Additionally, she hosts the podcast “The Product Next Door” (mostly Hebrew) which explores various product management roles. In the realm of gender equality, she is a co-founder of the LeadWith organization, promoting women in tech.


Would you trust a new AI product to make critical decisions in your daily life? How about driving your kids to school?

Building an AI product isn’t just about the smart technology – it’s about earning trust. If we don’t get trust right, users will leave, maybe for good.

In this session, we’ll talk about how trust is gained and lost, how initial failures can impact long-term trust, the importance of clear communication to users about the system’s capabilities, and the balance between automation and user control. We’ll look at real-world examples and discuss the UX and Product principles for creating a successful AI product.


8:45 Reception
9:30 Opening remarks by WiDS TLV ambassadors Noah Eyal Altman, Or Basson, and Nitzan Gado
9:45 Dr. Aya Soffer, IBM: "Putting Generative AI to Work: What Have We Learned So Far?"
10:15 Prof. Reut Tsarfaty, Bar-llan University: "Will Hebrew Speakers Be Able to Use Generative AI in Their Native Tongue?"
10:45 Break
11:00 Lightning talks
12:20 Lunch & poster session
13:20 Roundtable session & poster session
14:05 Roundtable closing
14:20 Break
14:30 Dr. Orna Amir & Hila Kantor, Google: "A User-Centric Framework for Quantifying Notification Harm"
14:50 Naomi Ken Korem, Lightricks: "Mastering the Art of Generative Models: Training and Controlling Text-to-Video Models"
15:10 Dr. Yael Mathov, Intuit: "Surviving the AI-pocalypse: Your Guide to LLM Security"
15:30 Closing remarks
15:40 The end

WiDS TLV important update

Dear WiDS TLV attendees,

In light of recent developments, we regret to inform you that the WIDS TLV 2024 event scheduled for tomorrow has been postponed to June 3rd, 2024. We apologize for this last-minute change and look forward to seeing all of you on June 3rd.